In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand futureNearly 10 years ago, Rand Fishkin was talking about brand mentions. An implied link is a reference to a target resource, e.g., a citation to the target resource, which is included in a source resource but is not an express link to the target resource. People go to the web and end up in the messy middle of Google search. Not only will you get a percentage of links, but you’ll also get a far higher percentage of brand mentions.