Who won: Measuring the most effective Super Bowl 2024 Ads

February 22, 2024

This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. Measuring ad effectiveness: The top 2024 Super Bowl commercialsDome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. But even if a substantial portion of the Super Bowl audience saw a brand’s spot, which cost roughly $7 million for 30 seconds of air time on CBS, that doesn’t mean it was effective. If you used a brand lift survey to measure metrics such as ad recall, brand awareness, and consideration, then you’d find that only a fraction of the Super Bowl 2024 ads would be considered effective. Here are the 10 most effective Super Bowl 2024 ads:“NFL Super Bowl LVIII || Born to Play,” (7.45).

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