To see your backlinks, navigate to Search Console > “Links” > “External links” > “Top linked pages”There, you’ll find key information about your website’s backlink profile. Like the following:Note Google uses the term “external links” when referring to links from other websites that point to your domain. And you can use Google Search Console to see whenever a new website links to yours. The number in the “Backlinks” column is the number of links your competitor has from the linking website. How to Improve Your Website’s Backlink ProfileImproving your backlink profile involves getting more backlinks from high-quality websites.