Who cares if Gen Z significantly prefers user-generated content?

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? InMobi surveyed more than 1,000 US consumers about their streaming subscription behavior and found:Gen Z (ages 18-24) enjoys user-generated content (UGC) more than other content types. If it’s Gen Z, then it turns out that YouTube is the number one sports destination for Gen Z fans. That means it’s time to start asking questions like, “Who cares if Gen Z significantly prefers user-generated content or older Millennials lean toward streaming?”Why?