I was only about 37 pages in when I read a quote that related to white hat SEO vs black hat SEO. Over time, they will get you killed.” – The Intelligent InvestorRemember that quote whenever you are trying to decide between using white hat or black hat SEO. I have nothing against SEOs who use grey or black hat tactics. You spent your time learning trickery instead of learning evergreen skills. White hat SEO is simple:Find great keywordsCreate great contentPlease your usersBuild relationshipsListen to me.