And since the business model hinges on online and app-based purchases, digital advertising is essential to their growth. Because these businesses are anything from one-size-fits-all, digital advertising is key to finding the right students. It’s hard to say exactly how much of a role digital advertising played in this bounceback. Learn more about how to uncover your rivals’ digital ad strategies (and more) in the app’s Knowledge Base article. Optimize Your Digital Ad SpendingUltimately, digital advertising success isn’t about how much you spend, but how wisely you spend it.