When it comes to online reviews, a 3-star rating is bad

April 11, 2023

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies. The question: What is the minimum star rating (out of five) a product or service needs for consumers in the consideration stage of a purchase decision? Digital marketing agency Go Fish Digital surveyed 1,070 people about online reviews to find out how much they influence purchasing decisions.

The source of this news is from Search Engine Land