What’s the Difference Between Content Strategy vs Content Marketing

The goal in this piece is to explore content strategy vs content marketing so you can set goals and objectives with management and stakeholders. Comparing Content Marketing vs Content StrategyFirst, let’s explore the relationship and differences between these two areas. Content Goals vs Content Marketing GoalsLet’s dig in a bit deeper to understand how and why the goals for content strategy vs content marketing are often related, but distinctly different. Content Strategy vs Content Marketing Tools and TechnologiesWhile content strategy and content marketing sit at different levels in your organization, there are some tools in the tech stack that will directly influence both, especially when it comes to gathering and analyzing data. Best practices for integrating content strategy and content marketingNow that we really understand the difference between content strategy vs content marketing, let’s look at how they work together and the best practices for integrating them.