What’s Next for Google's Search Generative Experience?

April 10, 2024

Google’s Search Generative Experience experiment proved to be their biggest and boldest implementation of generative AI in search so far. SGE and Generative AIAs mentioned, SGE makes use of generative AI, the same technology that powers ChatGPT. SGE in Google Labs SearchIf a user is signed in to Google Labs while using Google Search, they will often be offered“an AI-powered overview” for the search. This is what it looks like in Maps:What’s Next for Google Search Generative Experience? What Will Be the Impact of Google Search Generative Experience and What Should You Do?

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