A content marketer is a wide-ranging role that incorporates researching, planning, creating, and distributing content for businesses of all sizes. The goal of a content marketer is to attract leads and turn them into customers through educational, valuable content. Head of Content Marketing / Director (or VP) of Content MarketingThe Head of Content Marketing holds a senior position. Look for positions titled “Content Marketing Specialist,” “Content Marketing Intern,” “Junior Content Marketer,” etc. Moving Up the Content Marketing Career LadderThe content marketing career path can be a tricky one, as this is a relatively new profession.