What to do when your PPC campaigns perform poorlyWhen your account starts performing poorly, you need to take swift action. Dig deeper: PPC management checklist: Daily, weekly and monthly reviewsInternal PPC checkpointsChange history report in Google Ads or Bing AdsThis tool is invaluable in these situations. Some of the things to look for and ask about:Were any tags or conversion events removed from the site? You might think these events are irrelevant to you, but they can substantially impact PPC performance. Bouncing back from PPC setbacksWhile nobody wants their account to experience a decline, it's a situation most PPC marketers will have encountered at some point.