What should Google rank in Search when all the content sucks?

February 22, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So Google does Google and reverts to what it knows: when in doubt, rank content from a brand. How should Google rank mediocre content? Curious, I looked to see what content ranks in Google Search for [best air purifiers for cigarette smoke]? Because when Google rewards bad content, that is telling content creators and SEOs that bad content is actually good content.

The source of this news is from Search Engine Land