What Keywords Are & How to Use Them

March 19, 2024

This keyword definition covers two categories:SEO keywords : Keywords you target through search engine optimization (SEO). To focus on keywords that trigger ads (not all keywords do), go to “Advanced filters” > “SERP Features.”And add a filter for both:Ads top : Keywords that trigger text ads at the top of the SERP: Keywords that trigger text ads at the top of the SERP Ads bottom: Keywords that trigger text ads at the bottom of the SERPLater, we’ll explain how to use the metrics provided in the Keyword Magic Tool to choose the best keywords for your search engine marketing strategy. How to Use Keywords in SEOIn this section, we’ll explain how and where to use SEO keywords on your website. Just enter your target keyword(s), choose your target audience, and click “Create content template.”Then, scroll down to see how your top 10 competitors use your target keywords. There are three types:Broad match : Search queries that relate to your keyword may trigger your ad: Search queries that to your keyword may trigger your ad Phrase match : Search queries that include your keyword’s meaning may trigger your ad: Search queries that your keyword’s meaning may trigger your ad Exact match: Search queries that match your keyword’s meaning may trigger your adSo, choosing the right match type is key to maximizing your reach.

The source of this news is from Semrush