Digital analysts, ecommerce specialists, UX designers, product managers, and content managers all rely on web analytics to perform their jobs. The most widely used web analytics tool is Google Analytics. Web analytics data like this helps you make smarter decisions about your advertising budget. That would count as one user and three sessions in your web analytics data. SemrushSemrush is a comprehensive tool suite that integrates with other analytics platforms like Google Analytics and Google Search Console to generate actionable insights.