So what makes video advertising such a powerful tool? Let’s look at what makes video advertising powerful and the go-to choice for marketers:1. Let’s look at the key video ad types to help you choose what works best for your needs. Choose the Right Video Ad FormatEvery video ad format has its purpose. Add Captions or SubtitlesAdding captions or subtitles to your video ads is a smart way to make your video ads engaging and accessible.