Understanding user intent is key to improving ranking, user experience, and increasing your chances of conversion. User intent plays a significant role in driving relevant search results and improving overall user experience. Continuously test and refine your understanding of user intent based on user feedback, analytics, and market trends. From mapping user intent to the different stages of the buyer’s journey to creating targeted landing pages, there are various strategies you can employ to optimize for user intent. By prioritizing user intent, you can drive better results, improve user satisfaction, and achieve your marketing goals.