What Is Total Addressable Market (TAM) and How to Calculate It

October 09, 2023

Total Addressable Market (TAM), also referred to as total available market, is a way for companies to determine how much money they could make if they sold their product or service to every possible customer in a specific market. That would be the total addressable market, including products like fresh produce, packaged goods, dairy products, meat, and beverages. It looks like an inverted pyramid, with the broad target market at the top and the target market segment at the bottom. It starts with ideal target market segments and builds up to a total addressable market. Exploring Your Company's Total Addressable Market (TAM)Projecting your business’s growth over the next year requires understanding the total addressable market and its potential.

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