VAT) Get Yoast SEO Premium » Read reviews from real users 4.6 / 5At Yoast, we like to say: “Content is king”. Thin content is content that has little or no value to the user. Google considers low-quality affiliate pages, doorway pages (pages optimized for a keyword that redirect the user to another page), or simply pages with very little to no content as thin content pages. Non-original pages, pages with scraped and duplicate content are considered thin content pages too. That’s why Google has also launched the Helpful Content update, to further differentiate between helpful and original content, and low-quality content.