What Is the Google Knowledge Graph & How Does It Work?

In this post, we'll take a closer look at how Google’s Knowledge Graph works, how it impacts SEO, and what it means to optimize your website for the Knowledge Graph. Further reading: Google knowledge panelHow the Knowledge Graph Impacts SEOThe Knowledge Graph gives users speedy and clear answers to their questions. Once you find your knowledge panel, click the “Claim this knowledge panel” button at the bottom of your panel. A lot of the information on the Google Knowledge Graph comes from Wikipedia and Wikidata (Wikipedia's Knowledge Graph). Set Up a Google Business Profile (if Applicable)If you’re a business owner with a physical storefront, sign up for Google Business Profile.