In this case, offering video content may help your site appear in the featured snippet space. Answer Engine Optimization (AEO)What to KnowAI and chatbots are reshaping how users search and find information. Navigate to the “Site Audit” tool under “SEO” > “ON PAGE & TECH SEO” on the left-hand sidebar. But only after you have a solid video SEO strategy. The shift in user search intent is ongoing.