SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. Every major search engine, such as Google, Bing, and DuckDuckGo, is comprised of search results, where pages, videos, and local listings are displayed. These assets are ranked based on an algorithm, and what the search engine considers to be relevant to the users’ search intent. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different ways to appear on the Search Engine Results Pages (SERPs). If Google or other search engines are unable to crawl and index your website correctly, you will have a difficult time ranking in the search engines.