What Is SEM? The Definitive Guide to Search Engine Marketing

Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. And these results appear without any label:Using both approaches in search engine marketing can help you:Improve website visibilityAttract more trafficGenerate more leadsIncrease revenueGrow your businessHow Does Search Engine Marketing Work? Paid Search MarketingPaid search marketing is focused on improving your search engine visibility through paid advertisements. Here are the different types of Google ads for SEM:Search AdsGoogle search ads appear on SERPs when users search for specific keywords. But we focused the tips below on paid search marketing with Google Search ads.