What is SEM – Search Engine Marketing?

March 08, 2023

SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. Organic search marketing and paid search marketing are different channels, but the goals and platforms are ultimately the same. Now, there are seven types of search engine marketing – organic, paid, local, voice, image, shop, and social search. When Sullivan popularized “search engine marketing” in 2001, marketing (and life) was much different back then.

The source of this news is from Search Engine Land