Search visibility is the share of impressions a website gets in a given search engine for a given search query. Keyword and keyword group search visibilityIn addition to tracking website search visibility, you can also track the search visibility of specific keywords and keyword groups. Keyword group search visibility is calculated using the same formula as website search visibility, as described above. Moreover, changes in the tracked search engines in project settings can impact your website’s search visibility since your rankings may differ across various search engines. When evaluating a website’s search visibility, considering the visibility data on your competitors can provide a more comprehensive understanding of the overall search dynamics.