What Is Retargeting and How Does It Work?

But they record the user’s IP address, so your retargeting ads can be served to that IP address in the future. Types of Retargeting CampaignsGeneral Website RetargetingGeneral website retargeting is the most common way of retargeting. Top Platforms for Running Your Retargeting AdsHere’s an overview of the most common platforms used for retargeting campaigns:Google AdsGoogle Ads is the biggest advertising platform with powerful retargeting capabilities. LinkedInLinkedIn retargeting ads allow you to adapt your messaging based on how users have interacted with your website, ads, or company page on LinkedIn. Best Practices for Creating Retargeting AdsCreate Highly Specific AdsYour retargeting ad should always match what the user is interested in.