What is quality score and how to use it in PPC

Quality score is one of the few constants in PPC marketing. Ad strength is a score given to the creative quality of the ad and does not impact quality score. 5 tips to get the most out of quality scoreGenerally, quality score is more of a health indicator than a KPI. Partner with your SEO team on quality score insightsYour SEO team must be part of your quality score conversation. Optimizing for quality score in paid searchQuality score is still here and a viable account optimization guide.