PPC Ads Are Cost-EffectiveWith PPC, you have control over your budget. But you can easily track how many people clicked on your PPC ad and what they did from there. Google Ads is made up of two key parts:Google Search Network: Search ads on Google search, Google Maps, Google Shopping and search partners on non-Google websitesSearch ads on Google search, Google Maps, Google Shopping and search partners on non-Google websites Google Display Network: Display ads and videos on YouTube, Gmail, Blogger, and 3 million partner websites and appsMeta AdsMeta owns two of the largest social media platforms: Facebook and Instagram. How to Create a PPC Campaign with Google AdsHere are the steps you need to take to set up a PPC campaign. Get More Out of Your PPC CampaignsIt’s pretty simple to start running PPC ads.