To increase your website’s organic search traffic, you need to achieve higher rankings in search engine results. The other type of search traffic is paid search traffic: visits that come from clicking on pay-per-click (PPC) advertisements on the results page. How to Increase Organic TrafficTo increase your organic traffic, you need to have a consistent SEO strategy and follow SEO best practices. Check Organic Traffic with Google AnalyticsUniversal Analytics:Go to your Google Analytics account Go to Acquisition—All Traffic—Channels—Organic SearchGoogle Analytics 4:Go to your Google Analytics 4 account Click on “Reports” Go to Acquisition—Traffic Acquisition—Organic SearchCheck Organic Traffic with Google Search ConsoleGo to your Google Search Console account Open the “Search results” report under “Performance”Check Organic Traffic with Semrush’s Organic Research ToolSemrush allows you to uncover any website’s organic keyword rankings and estimate their organic traffic based on those rankings. Organic Traffic Case StudiesCase Study 1: Arkadium, a gaming company, saw a huge increase in organic traffic by implementing an SEO strategy that targeted better keywords for its business.