Organic SEO, simply referred to as SEO, is the practice of growing a website’s traffic from search engines’ unpaid search results. There are three key reasons why organic SEO matters:Creates Brand AwarenessRanking highly in organic search results greatly increases brand visibility and awareness. Therefore, organic SEO should be viewed as a core growth channel for your business. Do-it-yourself SEO (DIY SEO) is a viable option for those who have the time and expertise to execute organic SEO strategies themselves. Track Your Organic SEO ProgressWhether you DIY or delegate, you need to track whether your investment is paying off.