What Is Integrated Marketing? A Complete Guide with Examples

In this article, we’ll discuss:How integrated marketing can help your businessHow to create an integrated marketing strategyHow to develop an integrated marketing campaignLet's start with the basics. How to Create an Integrated Marketing StrategyAn integrated marketing campaign is a short-term, focused initiative aimed at achieving specific objectives. Before you plan your integrated marketing campaigns, you must have a strategy in place. A marketing calendar is another important part of the toolkit that will allow you to organize, coordinate, and track your integrated marketing campaigns. Examples of Integrated Marketing CampaignsHere are a few top brands that have run successful integrated marketing campaigns over the years:‘Be a Hero’ by GoProGoPro launched the "Be a Hero" campaign to promote its Hero line of action cameras.