The Google tag is used to install Google Analytics and other Google products and services. Benefits of Google Tag ManagerWhile Tag Manager requires some technical knowledge, it saves marketers tons of time and resources. How to Set Up Google Tag ManagerTo set up Google Tag Manager, log in to your Google account and go to Tag Manager. How to Use Google Tag ManagerTo demonstrate how to use Google Tag Manager, we’ll walk you through how to connect a Google Analytics 4 property to your site. We suggest something like “GA4 Configuration.”Next, click on “Tag Configuration.”Click “Google Analytics.”And select “Google Tag” from the list.