The most common example of a marketing tag is the Google tag used to install Google Analytics and other Google products. You need to assign a trigger to every tag so Tag Manager knows under what circumstances to fire the tag. Google Tag Manager vs. Google AnalyticsThough often confused, Google Tag Manager and Google Analytics are different tools you can use together to collect and report on web analytics and user behavior. How to Set Up Google Tag ManagerTo set up Google Tag Manager, log in to your Google account and go to Tag Manager. How to Use Google Tag ManagerTo demonstrate how to use Google Tag Manager, we’ll walk you through how to connect a Google Analytics 4 property to your site.