Here’s what the Google Ads overview dashboard looks like:Note: When we say "Google Ads," we're referring to the advertising platform. Let's look at how different Google ad types function:How Do Different Types of Google Ads Work? Google Display AdsInstead of keywords, Google display ads rely on targeting criteria like user interests, demographics, or specific topics. According to estimates of Google's economic impact report, for every $1 a business spends on Google Ads, they get $8 in profit through Google search and Ads. To show ads on Google search, you begin by setting up your Google Ads account and creating a campaign.