In fact, 17% of marketers and business owners said gated content was their top-performing content in our 2023 State of Content Marketing Report. Newsletter content that you only make available to your subscribers is another great example of gated content. This lets you find gated content landing pages that have gained a lot of visits. Tailor Gated Content to Each Funnel StageOne of the most important gated content best practices is to tailor content to each step of the funnel. Start Generating Leads with Gated ContentDone right, gated content can consistently drive leads at every stage of your funnel.