That means we, as content creators and marketers, tailor our content for SEO to ensure it ranks high on the results page. This is born out in how people use the internet and how internet content is evaluated and indexed by search engines. How E-A-T Boosts SEOWhen it comes to cost-effective marketing, few things can beat SEO. To increase your niche authority and build trust with your audience, you need to focus on less tangible aspects of SEO. 5 Actionable Tips for Improving Your E-A-T FactorIn and of itself, E-A-T isn’t a ranking factor on Google.