The recent growth of chat-based applications and the integration of conversational and generative AI into search engines like Bing and Google has fueled the interest and importance of conversational intelligence. Consequently, search marketing strategies have evolved to reflect this change through conversational intelligence, search, and SEO. In search marketing, conversational intelligence is based on data-led insights and the integration of artificial intelligence and machine learning aimed to improve user interactions and experiences. Traditional Nuances Between Conversational And Generative AIWhile generative AI increasingly contains conversational elements, conversational AI and generative AI differ slightly in their primary goals:Conversational AI is focused on comprehending and reacting to human language , whereas generative AI aims to auto-produce content. Conversational intelligence and content intelligence are vital to enhancing your website and how content is found and optimized.