What is Content Strategy? (With Examples)

March 06, 2024

While the approaches to content and content strategy will differ for B2C marketers and B2B marketers, a baseline understanding of what we mean when we talk about content strategy is industry-agnostic. Every other facet of a content strategy – your content audit, ideation, content governance, a content plan, content production, editorial calendar, etc. Kristina Halvorson Founder and CEO, Brain TrafficIf your content strategy doesn’t start with a business objective, it’s not a content strategy. Content Strategy DeliverablesSince your content strategy is a blueprint for execution that can be handed to content creators, you will want to include information that addresses the following. If you’re starting from scratch, the best place to start learning how to build a solid content strategy is our Content Strategy Crash Course.

The source of this news is from Market Muse