What Is Branded Search? (And How to Optimize Your Site for It)

A branded search is a search engine query that contains the name of your brand or product. The more search queries in your niche that involve your branded keywords, the higher your share of search. Branded Search vs. Non-Branded SearchUnlike branded searches, non-branded searches have no relation to a particular brand. Open Google Search Console and click “Search results” in the left sidebar to view the “Performance by Search results” report. Optimizing for Branded Search TrafficAfter identifying your branded keywords, use these nine tips to boost the search traffic you get from them.