What Is Bounce Rate & What Is a Good Rate?

February 29, 2024

Bounce Rate vs. Exit RateExit rate is the percentage of sessions that end on a particular page or screen. Bounce rate = # unengaged sessions / total # of sessionsThis also means bounce rate is the inverse of engagement rate. So, if your site has a 70% engagement rate, then your bounce rate is 30%. For example, here are some bounce rate benchmarks for different industries the Databox report found:Average Bounce Rate Industry 27.92% Apparel and footwear 49.47% Consulting and professional services 42.4% Education 38.65% Health and wellness 48.24% SaaSTo sum up, your question shouldn’t be: What is a good bounce rate? How to Find Bounce Rate in Google AnalyticsBy default, most reports in Google Analytics don’t include bounce rate.

The source of this news is from Semrush