Definition of an SEO SpecialistAn SEO specialist optimizes websites to rank higher in organic search engine results. Understanding of SEO PracticesSEO is made up of three different pillars: on-page SEO, off-page SEO, and technical SEO. Without an SEO specialist, businesses wouldn’t understand the value derived from their SEO investments. How to Become an SEO SpecialistBecoming an SEO specialist is very doable. You can also hone your SEO skills by:Signing up for 1:1 coachingReading SEO booksCompleting SEO certificationsEnrolling in an SEO internshipSEO knowledge isn’t all that’s required.