What is an Email Bounce and What Can You Do About It?

May 22, 2024

How to Avoid Email Bounce BackThere are simple, but effective steps you can take to reduce and maintain a low email bounce rate. These labels are:Invalid: There’s an error in the written email addressNon-existent: The email address does not existCatch-all: The email can be delivered, but there’s no confirmation the recipient existsDuplicated: An email address was listed more than once in the uploaded listDisposable: Disposable, temporary, or darkweb-related email addressUnknown: The email address is valid, but the deliverability status can’t be determinedTo use the app, upload your database of email addresses – this can be in a .CSV or XLSX file. Email networks monitor every time you experience an email bounce, and this data informs them how credible your email domain is, and whether they should accept emails from it. To calculate your email bounce rate, use the following formula:The number of emails not successfully delivered———————————————————————x 100The number of delivered emailsEfficient, Effective EmailingReducing your email bounce is just as important as the copy and design of your emails. Keep a close eye on your deliverability rate and sender score, as well as use tools like Email Verifier to keep your email database in order and your email bounce rate low.

The source of this news is from Semrush