What Is Ad Copy? Plus 14 Actionable Tips to Get It Right

Ad Copy for Different Digital ChannelsJust as there are many different types of ads, there are many ways to write ad copy. Social Media Ad CopySocial media ad copy appears on ads on social platforms like Instagram, Facebook, and Snapchat. Paid Search Ad CopyPaid search ads appear at the top of the search engine results page (SERP) when you search for a term online. Continuously Test and Refine Your Ad CopyTry different versions of your ad copy to see which perform best. 3 Effective Ad Copy ExamplesNow you know how to craft efficient ads, let’s review some examples of ad copy and what they do right.