What Is A/B Testing? A Comprehensive Beginner’s Guide

May 22, 2024

One way to discover what drives your audience to take action is to conduct A/B testing. A/B testing, or split-testing, is a research method used in marketing, web development, and user experience (UX) design. Note A/B testing is not the same as multivariate testing. Examples of What Elements to A/B TestWith A/B testing, marketing professionals can look at dozens of variables that impact their campaigns' success. Common A/B Testing MistakesA/B testing can be more or less straightforward, depending on your business model and conversion goals.

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