Your value proposition addresses how your product or service…Benefits your customersSolves customer problemsHas an advantage over your competitorsAn effective value proposition statement explains how you help customers overcome their challenges. 4 Value Proposition ExamplesEven though the “ingredients” of a value proposition may feel formulaic (more on that later), they can be used in many ways. 6 Steps to Writing a Great Value Proposition StatementHere, we’ll show you how to write the best value proposition statement for your business in six simple steps. Brainstorm with a Value Proposition TemplateUse these value proposition templates to get your creativity flowing—you may also add headlines, bullet points, and visual elements to suit your needs. Emphasize Your Value With a Clear Value PropositionA strong value proposition statement distinguishes you from the competition.