What Is a Value Proposition and How to Write One

Your value proposition addresses how your product or service…Benefits your customersSolves customer problemsHas an advantage over your competitorsAn effective value proposition statement explains how you help customers overcome their challenges. 4 Value Proposition ExamplesEven though the “ingredients” of a value proposition may feel formulaic (more on that later), they can be used in many ways. 6 Steps to Writing a Great Value Proposition StatementHere, we’ll show you how to write the best value proposition statement for your business in six simple steps. Brainstorm with a Value Proposition TemplateUse these value proposition templates to get your creativity flowing—you may also add headlines, bullet points, and visual elements to suit your needs. Emphasize Your Value With a Clear Value PropositionA strong value proposition statement distinguishes you from the competition.