URL slug is the end part of the full URL address after the slash (“/”) sign that serves as a specific identifier of the web page. Why is a URL slug important in SEO? Think of a URL slug as the unsung hero of your website’s SEO journey, much like a garden slug quietly shaping the landscape. How to add and edit URL slugs in WordPressCustomizing URL slugs in WordPress is a simple and straightforward process that can significantly enhance your site’s SEO and user experience. Click on the “URL” part in the “Post” section and edit the URL slug according to your needs.