For a more general view of your digital competitors in your industry, you can also use a competitor analysis tool like Market Explorer. Finding Your Paid Search CompetitorsNext, look for your paid search competitors. Building Your Competitor ProfilesNow that you know more about your competitors’ audience and market share, it’s time to round out your competitor profiles by filling in basic company information. Identify Your Strengths, Weaknesses, Opportunities & ThreatsAfter completing your competitor analysis template, turn your observations into actionable insights by performing a SWOT analysis. Download our competitor analysis template below to discover, track, and better understand your competitors so you can navigate your market with ease.