What Is a Call to Action & How to Write a CTA That Converts

May 27, 2024

What Is a Call to Action (CTA)? A call to action (CTA) is a prompt that encourages your audience to take a specific action. Without a clear and compelling CTA, visitors may leave your site without taking any action, resulting in missed business opportunities. Use Action VerbsWhen writing CTAs, start with an action verb. This CTA cuts straight to the desired action: getting new users to start using Webflow to build a website.

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