What Google’s new guidelines for AI-produced content mean for SEO

Even Google’s guidelines say they’ve been using AI in some form for a long time. (And paid search marketers know how much AI and machine learning have changed the PPC game.) Instead, both search engines are racing to establish themselves as responsible curators of AI content. Google and AI content: The caveatsIf you use AI as part of your toolset to provide valuable content, Google won't ding you. As most SEOs know, Google's algorithms have occasionally dinged white-hat companies in the past.