The marketing industry has one primary objective: to serve as a critical bridge between a company’s offerings and its target audience. Creating marketing content isn’t just about throwing together a blog post or a video. Marketers’ research will help determine what pricing strategies will resonate the most with your target audience. HubSpot uses a variety of channels for promotion, including content marketing, social media, and targeted advertising. Traditional MarketingTraditional marketing mediums include billboards, guerilla marketing, print marketing, television, radio, and other offline methods.