Marketers want to know how it will influence paid search results and how to leverage it. “As a language model, ChatGPT can have a significant impact on search in a few ways:Natural language processing: ChatGPT’s ability to process and understand natural language can help improve search queries and results. By understanding the context and intent behind a search query, ChatGPT can provide more relevant and accurate search results. By tailoring search results to individual users, ChatGPT can provide more relevant and useful results. Bing, too, uses GPT-based models to improve its natural language understanding capabilities, making it easier for users to search using natural language queries.